Carrot and Karma is a regenerative brand strategy studio helping service-based businesses clearly communicate their work.

We focus on defining the strategic foundation of a brand — so it’s clear what you do, who it’s for, and why it matters. This makes it easier for the right clients to understand your work and feel confident taking the next step.

It’s a collaborative process. We work through your brand together, bringing your experience, insight and thinking into the process.

Our aim at Carrot and Karma is to create a brand that reflects the depth of your work and supports where your business is going next.

Carrot and Karma is a one-person, remote business.

The work is fully digital — there are no physical products, and client work is carried out remotely rather than through regular travel. This helps keep the day-to-day operational footprint relatively low.

How this shows up in practice

Website hosting

This website is hosted with GreenGeeks, a hosting provider that matches its energy use with renewable energy credits.

Low-impact website design

Websites are designed with low-carbon principles in mind — keeping them lightweight, accessible and intentionally simple where possible.

Remote ways of working

Work is carried out remotely using digital collaboration tools, helping minimise unnecessary travel and resource use.

Tree planting and restoration support

Carrot and Karma supports reforestation projects through Tree-Nation.

Review and accountability

These practices are reviewed periodically as the business evolves. The aim is not perfection, but ongoing improvement through practical and manageable changes over time.

Commitment for the coming year

Over the next year, Carrot and Karma aims to expand its environmental contribution beyond tree planting by supporting at least one rewilding, habitat restoration or animal welfare initiative through financial contributions.