Giles Metcalfe Digital - Ethical Digital Marketing Services - Eco Friendly Websites - Digital Carbon Emission Reduction - Digital Carbon Footprint - Ethical Product Marketing - Net Zero Strategy

Giles Metcalfe Digital

07577 771964

PR26 9RP

Company Profile

A decent Digital Marketer, helping you sell your products and services in a good way.

A Sustainability Practitioner, raising awareness of and reducing carbon emissions, one website at a time, to help you become leaner, cleaner and greener.

A member of the FSB (Federation of Small Businesses)

A member of the Association of Sustainability Practitioners (ASP)

An advocate of, official ambassador for, and accredited by the Good Business Charter (GBC)

Work with me to:

1) Market your products and services, ethically, through Google Ads PPC and LinkedIn

2) Audit and optimise your digital marketing channels, including your website, social media and email newsletter platforms

3) Understand, measure and reduce your website's Carbon Footprint and the environmental impact of your business or organisation*

*As part of a wider Net Zero strategy or carbon reduction policy, to gain accreditation, become a supplier, or to simply improve the eco credentials and reputation of your business

Our Social and Environmental Activities

As an Ethical Freelancer I use ethical best practice, but I'm also making my business more sustainable and working with others to make their business more sustainable too.

Sustainability, my commitment to it & my business

Basically, this covers:

- My carbon footprint, including my website's carbon emissions, & its reduction/offsetting

- The platforms I use & work with / work on

- How my business impacts others & the planet (otherwise known as 'The 3Ps': people, planet & profits, or 'triple bottom line')

- The effect it has on my own health & well-being, as well as my colleagues' & clients'

My website's carbon footprint & emissions

I've taken positive steps and made my website more sustainable and faster to load. I've removed large photos and images, and for logos, I've reduced the file size.

Because of this, the carbon results for are positive.

Improve sustainability & your eco credentials at your business too. If you want to take action to improve sustainability and your eco credentials at your business too, you can't ignore your website.

Do you know how much CO2 your website produces? I help businesses and organisations understand, measure and reduce carbon emissions, one website at a time.

I've signed the Sustainable Web Manifesto.

I've taken the Ethical Move Ethical Marketing Pledge:

- As an Ethical Marketer, I put the person before the sale

- I respect you and your privacy, and I will help you make the best choice for your needs, not mine.

- As an individual, I will communicate inclusively, truthfully, and clearly

- I will not confuse you or hide information from you. I will help all audiences feel welcome.

- As a Freelancer, I take responsibility for my part in changing the sector and the marketplace

- I recognise the need to break the cycle of consumerism*.

- In addition to taking a stand on which platforms I use, I will continuously review my sales and marketing techniques and best practices to ensure they benefit the common good.

I won't work on the following platforms:

- Facebook / Meta

- TikTok

- Twitter

And have deleted my personal and professional accounts for the above social media channels I was previously on.

I've made positive changes to reduce my digital waste, and my impact through device use as part of my work and lifestyle.

I am a Champion Trapper, and Proud Member of Carbon Trap, fully committed to reducing atmospheric carbon and also attracting and protecting bio-diversity wildlife species through elephant grass and wildflower planting.

My membership captures and stores carbon from the atmosphere through the planting of elephant grass here in the UK with the cooperation of landowners across the country. Elephant Grass reduces harmful greenhouse gases and slows the effects of climate change. This process also improves soil health, as well as supports the rural economy.

My Sustainability Policy -

My Ethical Policy -

Giles Metcalfe Digital is only successful if your business is too, but there are some businesses I'll work with and some I won't. My Ethical Policy sets out my commitment to ethical digital marketing and how I go about screening clients and projects.

I consistently revisit and permanently delete my stored emails to minimise my email footprint.

I have drastically cut my social media usage to save carbon and on ethical grounds.

I advocate and recommend ethical and privacy-focused Analytics and Email Newsletter platforms.

A big part of the whole Ethical Freelancer thing revolves around the type of projects I work on and the clients I work with. I work with clients in many different industries and sectors, but I actively choose to only work with positiv

Memberships and Certifications

Organisation for Responsible Businesses (ORB). Responsible Business Member