The Responsible Business Directory
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The Responsible Business Directory
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Impact Icon AI is an ethical AI consultancy that helps founders & values-led companies adopt aligned AI that guarantees ROI, without compromising trust, culture, or purpose.
Founded by Mitali Deypurkaystha, the UK’s Leading AI Impact Strategist, backed by Virgin StartUp and certified by Industry Rockstar Academy, she helps responsible leaders adopt AI that’s guaranteed to:
✔️ reduce operational complexity
✔️ develop leadership skills
✔️ help manage and leverage data
✔️ reduce mundane tasks for teams for increased productivity and happier employees
✔️ increase admin and customer service efficiency
✔️ aid risk management and data security
✔️ gain the competitive advantage
✔️ help them innovate so they're future-ready
Impact Icon will help you implement AI that helps you outperform competitors, unlock new opportunities; grow market share without sacrificing culture or purpose; redefine visionary leadership; and help you become an Impact Icon!
Impact Icon AI is built on the belief that technology should serve people and the planet with an approach to sustainability that is embedded, not performative.
Mitali only partners with providers who meet strict environmental, privacy and fairness standards. Her frameworks include bias auditing, energy-efficient AI practices and data minimalism.
Impact Icon AI is a proud member of Business for Good (B1G1), integrating measurable giving into every engagement. Each project contributes to global impact goals, from digital inclusion and sustainable innovation to community education in responsible AI.
Mitali has also been a Director of the Organisation for Responsible Businesses since 2022, striving to support the organisation as it drives the responsible business agenda in the small business community.
Mitali is also launching the UK’s first AI pledge, ‘The Human-First Responsible AI Pledge,’ along with two leading AI consultants, which brings together the three main UK AI frameworks into an easy-to-understand, 10-point pledge to ensure businesses adopt AI with ethics, inclusivity and fairness built in.
As Mitali says, “AI that empowers. ROI that proves it.”
